{"id":10388,"date":"2017-09-29T18:55:14","date_gmt":"2017-09-29T16:55:14","guid":{"rendered":"https:\/\/monteprama.it\/monte-prama-2016-2019\/"},"modified":"2023-03-10T10:20:44","modified_gmt":"2023-03-10T09:20:44","slug":"monte-prama-2016-2019","status":"publish","type":"page","link":"https:\/\/monteprama.it\/fr\/z-resti\/monte-prama-2016-2019\/","title":{"rendered":"mont\u2019e Prama 2016-2019"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1624528266177{background-color: #e5e5e5 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1624556012865{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h1><span style=\"color: #b33131;\"><strong>Mont\u2019e Prama 2016-2019<\/strong><\/span><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1624556123244{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1624556372792{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]\n\t\t\t\t<p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t\t<sr7-module data-alias=\"wearemonteprama\" data-id=\"1\" id=\"SR7_1_1\" class=\"rs-ov-hidden\" data-version=\"6.7.55\">\n\t\t\t\t\t<sr7-adjuster><\/sr7-adjuster>\n\t\t\t\t\t<sr7-content>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_1_1-1\" data-key=\"1\">\n\t\t\t\t\t\t\t<sr7-bg id=\"SR7_1_1-1-2\" class=\"sr7-layer\"><noscript><img decoding=\"async\" src=\"https:\/\/monteprama.it\/wp-content\/uploads\/2017\/11\/Due-Mari-orizz.jpg\" alt=\"\" title=\"Due Mari orizz\"><\/noscript><\/sr7-bg>\n\t\t\t\t\t\t\t<sr7-txt id=\"SR7_1_1-1-1\" class=\"sr7-layer\">#wearemonteprama<\/sr7-txt>\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t\t<sr7-slide id=\"SR7_1_1-713\" data-key=\"713\">\n\t\t\t\t\t\t<\/sr7-slide>\n\t\t\t\t\t<\/sr7-content>\n\t\t\t\t\t<image_lists style=\"display:none\">\n\t\t\t\t\t\t<img data-src=\"\/\/monteprama.it\/wp-content\/uploads\/2017\/11\/Due-Mari-orizz.jpg\" width=\"0\" height=\"0\" data-dbsrc=\"Ly9tb250ZXByYW1hLml0L3dwLWNvbnRlbnQvdXBsb2Fkcy8yMDE3LzExL0R1ZS1NYXJpLW9yaXp6LmpwZw==\"\/>\n\t\t\t\t\t<\/image_lists>\n\t\t\t\t<\/sr7-module>\n\t\t\t\t<script>\n\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\"SR7_1_1\"] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined && window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\"SR7_1_1\",type:'standard',shdw:'0',gh:[600,600,495,376,232],gw:[1240,1240,1024,778,480],vpt:['-200px'],size:{fullWidth:true, fullHeight:false},mh:'0',onh:0,onw:0,bg:{color:'{\"orig\":\"transparent\",\"type\":\"solid\",\"string\":\"transparent\"}'},plType:'0',plColor:'#FFFFFF'});   SR7.PMH[\"SR7_1_1\"].state=true;} else if(SR7.PMH[\"SR7_1_1\"].cn-->0)\tsetTimeout( SR7.PMH[\"SR7_1_1\"].fn,19);}};SR7.PMH[\"SR7_1_1\" ].fn();\n\t\t\t\t<\/script>\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][vc_column_text]La premi\u00e8re version du site a \u00e9t\u00e9 r\u00e9alis\u00e9e dans le cadre du\u00a0 <strong>Plan de communication et de marketing Le complexe sculptural du Mont\u2019e Prama<\/strong>. Communication et promotion pour la valorisation culturelle, financ\u00e9e par l\u2019Accord-cadre de programme renforc\u00e9 sur \u00ab le patrimoine et les activit\u00e9s culturelles \u00bb entre la R\u00e9gion autonome de Sardaigne, le D\u00e9partement du d\u00e9veloppement et de la coh\u00e9sion \u00e9conomique et le minist\u00e8re du patrimoine, des activit\u00e9s culturelles et du tourisme sign\u00e9 le 29 octobre 2014.<\/p>\n<p><strong>Concept et lignes directrices<br \/>\n<\/strong>Afin de d\u00e9finir les strat\u00e9gies de <strong>valorisation du complexe sculptural du Mont\u2019e Prama et d\u2019en esquisser l\u2019exploitation en Sardaigne<\/strong>, en Italie et \u00e0 l\u2019international, un comit\u00e9 de pilotage a \u00e9t\u00e9 constitu\u00e9 avec un protocole d\u2019accord sp\u00e9cial sign\u00e9 le 12 d\u00e9cembre 2011 entre le minist\u00e8re du patrimoine et des activit\u00e9s culturelles \u2013 la Direction r\u00e9gionale du patrimoine culturel et paysager de Sardaigne, la Direction r\u00e9gionale du patrimoine arch\u00e9ologique pour les provinces de Cagliari et d\u2019Oristano, la municipalit\u00e9 de Cabras et la R\u00e9gion autonome de Sardaigne.<\/p>\n<p><strong>R\u00e9alisation<br \/>\n<\/strong>Groupement : Ojos Design srl, Poliste, Cles Economia, ECOMM Progetti<\/p>\n<p><strong>Direction scientifique du groupement<br \/>\n<\/strong>Alessandro Usai \u2013 <em>arch\u00e9ologue responsable du territoire de Cabras et directeur scientifique des fouilles du Mont\u2019e Prama, fonctionnaire de la Direction r\u00e9gionale de l\u2019arch\u00e9ologie, des Beaux-Arts et du paysage de la ville m\u00e9tropolitaine de Cagliari et des provinces d\u2019Oristano et du Sud de la Sardaigne<\/em>[\/vc_column_text][vc_single_image image=\u00a0\u00bb3224&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1498937947782{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Le plan de communication et de marketing <em>Le complexe sculptural du Mont\u2019e Prama. La communication et la promotion pour la valorisation culturelle <\/em>&#8211; confi\u00e9e \u00e0 l\u2019association temporaire d\u2019entreprises avec Poliste srl, en tant que mandataire, et Cles srl, Ojos design srl et Eccom Progetti srl en tant que mandants &#8211; ont \u00e9t\u00e9 des outils de planification strat\u00e9gique partag\u00e9e entre la R\u00e9gion autonome de Sardaigne, le minist\u00e8re du patrimoine, des activit\u00e9s culturelles et du tourisme ainsi que la municipalit\u00e9 de Cabras, pour la valorisation du patrimoine du Mont\u2019e Prama.<\/p>\n<p>Le Plan, \u00e9labor\u00e9 entre 2017 et 2019, est n\u00e9 de la n\u00e9cessit\u00e9 d\u2019un projet unifi\u00e9 pour la valorisation culturelle du complexe sculptural de Mont\u2019e Prama.<\/p>\n<p>L\u2019urgence de g\u00e9rer la communication de mani\u00e8re coordonn\u00e9e, les diff\u00e9rentes zones territoriales concern\u00e9es, le processus de mus\u00e9alisation en cours et la multiplicit\u00e9 des r\u00f4les et des acteurs \u00e0 impliquer, ont amen\u00e9 l\u2019administration r\u00e9gionale commanditaire \u00e0 proposer un processus participatif pour d\u00e9finir un Plan de communication repr\u00e9sentant un outil de coordination entre les acteurs et les actions, ainsi qu\u2019un outil de planification strat\u00e9gique partag\u00e9e pour d\u2019une part valoriser le patrimoine du Mont\u2019e Prama en termes de d\u00e9veloppement local, d\u2019autre part pour d\u00e9finir l\u2019exploitation tant en Sardaigne qu\u2019en Italie et \u00e0 l\u2019international.<\/p>\n<p>Ce plan de communication comprend donc des actions d\u2019animation territoriale &#8211; ateliers participatifs et \u00e9v\u00e9nements de discussion publique (OST) avec toutes les parties prenantes impliqu\u00e9es &#8211; des affiches traditionnelles, des produits \u00e9ditoriaux, la cr\u00e9ation d\u2019un site web, des profils sur les r\u00e9seaux sociaux et des r\u00e9cits num\u00e9riques coh\u00e9rents avec la r\u00e9alisation des objectifs.<\/p>\n<p>La pr\u00e9misse fondamentale de ces actions a \u00e9t\u00e9 la conception de l\u2019image coordonn\u00e9e, d\u00e9finie dans le Manuel d\u2019utilisation de la marque, pour donner au complexe sculptural une identit\u00e9 visuelle univoque et l\u2019utilisation commune d\u2019appellation h\u00e9ros du Mont\u2019e Prama dans la communication institutionnelle, plus correct d\u2019un point de vue scientifique que le nom \u00ab g\u00e9ants du Mont\u2019e Prama \u00bb commun\u00e9ment utilis\u00e9.<\/p>\n<p>Pour en savoir plus sur l\u2019histoire des h\u00e9ros du Mont\u2019e Prama, des tours et des voyages \u00e9ducatifs, des r\u00e9cits num\u00e9riques, des \u00e9v\u00e9nements publics en Italie et \u00e0 l\u2019international, des ateliers pour les \u00e9coles et les visiteurs, des publications et des vid\u00e9os ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9s.<\/p>\n<p>Ces contenus n\u2019ont pas \u00e9t\u00e9 traduits car ils concernent des initiatives strictement locales.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1623473322925{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571439027{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<div id=\"highlight-box-wrap-9505\"  data-ultimate-target='#highlight-box-wrap-9505'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Digital storytelling<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/\" title=\"Digitalstorytelling\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb4427&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452577893{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<div id=\"highlight-box-wrap-9802\"  data-ultimate-target='#highlight-box-wrap-9802'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Il digital storytelling del Liceo Siotto di Cagliari<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-siotto-cagliari\/\" title=\"liceo siotto cagliari\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb4982&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452590283{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-siotto-cagliari\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<div id=\"highlight-box-wrap-8821\"  data-ultimate-target='#highlight-box-wrap-8821'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Open day del patrimonio di Mont&rsquo;e Prama<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/open-day-patrimonio-monte-prama\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb5000&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/open-day-patrimonio-monte-prama\/\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452600487{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571449489{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<div id=\"highlight-box-wrap-9585\"  data-ultimate-target='#highlight-box-wrap-9585'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Social tour<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/social-tour\/\" title=\"social tour\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb4690&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452664857{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/social-tour\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<div id=\"highlight-box-wrap-2185\"  data-ultimate-target='#highlight-box-wrap-2185'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Il digital storytelling del Liceo Carlo Contini di Oristano<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-artistico-contini-oristano\/\" title=\"liceo siotto cagliari\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb7742&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452681579{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-artistico-contini-oristano\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<div id=\"highlight-box-wrap-2359\"  data-ultimate-target='#highlight-box-wrap-2359'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Promuovere e divulgare<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/promuovere-e-divulgare\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb9890&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/promuovere-e-divulgare\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1623473322925{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1519571439027{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571449489{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<div id=\"highlight-box-wrap-8723\"  data-ultimate-target='#highlight-box-wrap-8723'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}'  class=\"ultimate-call-to-action ult-adjust-bottom-margin  ctaction-text-center ult-responsive\" style=\"font-weight:bold;color:#b33131;background:#ffffff;padding-top:3px;padding-bottom:3px;padding-left:3px;padding-right:3px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"  data-background=\"#ffffff\"  data-background-hover=\"#f5f5f5\"  data-override=\"0\" ><div class=\"ultimate-ctaction-icon ctaction-icon-left-push\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#b33131;font-size:40px;display:inline-block;\">\n\t<i class=\"Defaults-arrow-right\"><\/i>\n<\/div><\/div><\/div><\/div><div class=\"uvc-ctaction-data uvc-ctaction-data-left-push ult-responsive\"><\/p>\n<p style=\"text-align: center;\"><strong>Mont&rsquo;e Prama a pi\u00f9 voci<\/strong><\/p>\n<p><\/div><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/monte-prama-a-piu-voci\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a><\/div>[vc_single_image image=\u00a0\u00bb2774&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/monte-prama-a-piu-voci\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/4&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1652713108655{border-top-width: 1px !important;padding-top: 10px !important;border-top-color: #b33131 !important;border-top-style: solid !important;}\u00a0\u00bb]<\/p>\n<h4><strong>Commanditaire 2016-2021<\/strong><\/h4>\n<p><strong>Direction g\u00e9n\u00e9rale du patrimoine culturel, de l\u2019information, du divertissement et du sport de la R\u00e9gion autonome de Sardaigne<br \/>\n<\/strong><strong>Service du budget, des affaires juridiques et des syst\u00e8mes d\u2019information<br \/>\n<\/strong><strong>Patrimoine culturel, \u00e9dition, service d\u2019information<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1624528266177{background-color: #e5e5e5 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1624556012865{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h1><strong>Mont\u2019e Prama 2016-2019<\/strong><\/h1>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content_no_spaces\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1624556123244{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1624556372792{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<p class=\"rs-p-wp-fix\">\n<p>\t\t\t\t\t\t\t#wearemonteprama<\/p>\n<p>\t\t\t\t\twindow.SR7 ??={};SR7.PMH ??={}; SR7.PMH[\u00ab\u00a0SR7_1_2&Prime;] = {cn:100,state:false,fn: function() { if (window._tpt!==undefined &#038;&#038; window._tpt.prepareModuleHeight !== undefined) {  _tpt.prepareModuleHeight({id:\u00a0\u00bbSR7_1_2\u00a0\u00bb,type:&rsquo;standard&rsquo;,shdw:&rsquo;0&prime;,gh:[600,600,495,376,232],gw:[1240,1240,1024,778,480],vpt:[&lsquo;-200px&rsquo;],size:{fullWidth:true, fullHeight:false},mh:&rsquo;0&prime;,onh:0,onw:0,bg:{color:'{\u00ab\u00a0orig\u00a0\u00bb:\u00a0\u00bbtransparent\u00a0\u00bb,\u00a0\u00bbtype\u00a0\u00bb:\u00a0\u00bbsolid\u00a0\u00bb,\u00a0\u00bbstring\u00a0\u00bb:\u00a0\u00bbtransparent\u00a0\u00bb}&rsquo;},plType:&rsquo;0&prime;,plColor:&rsquo;#FFFFFF&rsquo;});   SR7.PMH[\u00ab\u00a0SR7_1_2\u00a0\u00bb].state=true;} else if(SR7.PMH[\u00ab\u00a0SR7_1_2\u00a0\u00bb].cn&#8211;>0)\tsetTimeout( SR7.PMH[\u00ab\u00a0SR7_1_2\u00a0\u00bb].fn,19);}};SR7.PMH[\u00ab\u00a0SR7_1_2&Prime; ].fn();<\/p>\n<p>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][vc_column_text]La premi\u00e8re version du site a \u00e9t\u00e9 r\u00e9alis\u00e9e dans le cadre du\u00a0 <strong>Plan de communication et de marketing Le complexe sculptural du Mont\u2019e Prama<\/strong>. Communication et promotion pour la valorisation culturelle, financ\u00e9e par l\u2019Accord-cadre de programme renforc\u00e9 sur \u00ab le patrimoine et les activit\u00e9s culturelles \u00bb entre la R\u00e9gion autonome de Sardaigne, le D\u00e9partement du d\u00e9veloppement et de la coh\u00e9sion \u00e9conomique et le minist\u00e8re du patrimoine, des activit\u00e9s culturelles et du tourisme sign\u00e9 le 29 octobre 2014.<\/p>\n<p><strong>Concept et lignes directrices<br \/>\n<\/strong>Afin de d\u00e9finir les strat\u00e9gies de <strong>valorisation du complexe sculptural du Mont\u2019e Prama et d\u2019en esquisser l\u2019exploitation en Sardaigne<\/strong>, en Italie et \u00e0 l\u2019international, un comit\u00e9 de pilotage a \u00e9t\u00e9 constitu\u00e9 avec un protocole d\u2019accord sp\u00e9cial sign\u00e9 le 12 d\u00e9cembre 2011 entre le minist\u00e8re du patrimoine et des activit\u00e9s culturelles \u2013 la Direction r\u00e9gionale du patrimoine culturel et paysager de Sardaigne, la Direction r\u00e9gionale du patrimoine arch\u00e9ologique pour les provinces de Cagliari et d\u2019Oristano, la municipalit\u00e9 de Cabras et la R\u00e9gion autonome de Sardaigne.<\/p>\n<p><strong>R\u00e9alisation<br \/>\n<\/strong>Groupement : Ojos Design srl, Poliste, Cles Economia, ECOMM Progetti<\/p>\n<p><strong>Direction scientifique du groupement<br \/>\n<\/strong>Alessandro Usai \u2013 <em>arch\u00e9ologue responsable du territoire de Cabras et directeur scientifique des fouilles du Mont\u2019e Prama, fonctionnaire de la Direction r\u00e9gionale de l\u2019arch\u00e9ologie, des Beaux-Arts et du paysage de la ville m\u00e9tropolitaine de Cagliari et des provinces d\u2019Oristano et du Sud de la Sardaigne<\/em>[\/vc_column_text][vc_single_image image=\u00a0\u00bb3224&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1498937947782{margin-bottom: 0px !important;}\u00a0\u00bb][vc_column][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Le plan de communication et de marketing <em>Le complexe sculptural du Mont\u2019e Prama. La communication et la promotion pour la valorisation culturelle <\/em>&#8211; confi\u00e9e \u00e0 l\u2019association temporaire d\u2019entreprises avec Poliste srl, en tant que mandataire, et Cles srl, Ojos design srl et Eccom Progetti srl en tant que mandants &#8211; ont \u00e9t\u00e9 des outils de planification strat\u00e9gique partag\u00e9e entre la R\u00e9gion autonome de Sardaigne, le minist\u00e8re du patrimoine, des activit\u00e9s culturelles et du tourisme ainsi que la municipalit\u00e9 de Cabras, pour la valorisation du patrimoine du Mont\u2019e Prama.<\/p>\n<p>Le Plan, \u00e9labor\u00e9 entre 2017 et 2019, est n\u00e9 de la n\u00e9cessit\u00e9 d\u2019un projet unifi\u00e9 pour la valorisation culturelle du complexe sculptural de Mont\u2019e Prama.<\/p>\n<p>L\u2019urgence de g\u00e9rer la communication de mani\u00e8re coordonn\u00e9e, les diff\u00e9rentes zones territoriales concern\u00e9es, le processus de mus\u00e9alisation en cours et la multiplicit\u00e9 des r\u00f4les et des acteurs \u00e0 impliquer, ont amen\u00e9 l\u2019administration r\u00e9gionale commanditaire \u00e0 proposer un processus participatif pour d\u00e9finir un Plan de communication repr\u00e9sentant un outil de coordination entre les acteurs et les actions, ainsi qu\u2019un outil de planification strat\u00e9gique partag\u00e9e pour d\u2019une part valoriser le patrimoine du Mont\u2019e Prama en termes de d\u00e9veloppement local, d\u2019autre part pour d\u00e9finir l\u2019exploitation tant en Sardaigne qu\u2019en Italie et \u00e0 l\u2019international.<\/p>\n<p>Ce plan de communication comprend donc des actions d\u2019animation territoriale &#8211; ateliers participatifs et \u00e9v\u00e9nements de discussion publique (OST) avec toutes les parties prenantes impliqu\u00e9es &#8211; des affiches traditionnelles, des produits \u00e9ditoriaux, la cr\u00e9ation d\u2019un site web, des profils sur les r\u00e9seaux sociaux et des r\u00e9cits num\u00e9riques coh\u00e9rents avec la r\u00e9alisation des objectifs.<\/p>\n<p>La pr\u00e9misse fondamentale de ces actions a \u00e9t\u00e9 la conception de l\u2019image coordonn\u00e9e, d\u00e9finie dans le Manuel d\u2019utilisation de la marque, pour donner au complexe sculptural une identit\u00e9 visuelle univoque et l\u2019utilisation commune d\u2019appellation h\u00e9ros du Mont\u2019e Prama dans la communication institutionnelle, plus correct d\u2019un point de vue scientifique que le nom \u00ab g\u00e9ants du Mont\u2019e Prama \u00bb commun\u00e9ment utilis\u00e9.<\/p>\n<p>Pour en savoir plus sur l\u2019histoire des h\u00e9ros du Mont\u2019e Prama, des tours et des voyages \u00e9ducatifs, des r\u00e9cits num\u00e9riques, des \u00e9v\u00e9nements publics en Italie et \u00e0 l\u2019international, des ateliers pour les \u00e9coles et les visiteurs, des publications et des vid\u00e9os ont \u00e9galement \u00e9t\u00e9 r\u00e9alis\u00e9s.<\/p>\n<p>Ces contenus n\u2019ont pas \u00e9t\u00e9 traduits car ils concernent des initiatives strictement locales.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1623473322925{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571439027{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Digital storytelling<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/\" title=\"Digitalstorytelling\" ><\/a>[vc_single_image image=\u00a0\u00bb4427&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452577893{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Il digital storytelling del Liceo Siotto di Cagliari<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-siotto-cagliari\/\" title=\"liceo siotto cagliari\" ><\/a>[vc_single_image image=\u00a0\u00bb4982&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452590283{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-siotto-cagliari\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Open day del patrimonio di Mont&rsquo;e Prama<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/open-day-patrimonio-monte-prama\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a>[vc_single_image image=\u00a0\u00bb5000&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/open-day-patrimonio-monte-prama\/\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452600487{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571449489{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Social tour<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/social-tour\/\" title=\"social tour\" ><\/a>[vc_single_image image=\u00a0\u00bb4690&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452664857{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/social-tour\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Il digital storytelling del Liceo Carlo Contini di Oristano<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-artistico-contini-oristano\/\" title=\"liceo siotto cagliari\" ><\/a>[vc_single_image image=\u00a0\u00bb7742&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1636452681579{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/digitalstorytelling\/liceo-artistico-contini-oristano\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Promuovere e divulgare<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/promuovere-e-divulgare\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a>[vc_single_image image=\u00a0\u00bb9890&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/promuovere-e-divulgare\/\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1623473322925{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #ffffff !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1519571439027{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1519571449489{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\"><strong>Mont&rsquo;e Prama a pi\u00f9 voci<\/strong><\/p>\n<p><a class=\"ulimate-call-to-action-link\" href=\"https:\/\/monteprama.it\/monte-prama-2016-2019\/monte-prama-a-piu-voci\/\" title=\"open day patrimonio Mont\u2019e Prama\" ><\/a>[vc_single_image image=\u00a0\u00bb2774&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb onclick=\u00a0\u00bbcustom_link\u00a0\u00bb link=\u00a0\u00bbhttps:\/\/monteprama.it\/monte-prama-2016-2019\/monte-prama-a-piu-voci\/\u00a0\u00bb][vc_empty_space height=\u00a0\u00bb16px\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb1\/4&Prime;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=\u00a0\u00bb.vc_custom_1652713108655{border-top-width: 1px !important;padding-top: 10px !important;border-top-color: #b33131 !important;border-top-style: solid !important;}\u00a0\u00bb]<\/p>\n<h4><strong>Commanditaire 2016-2021<\/strong><\/h4>\n<p><strong>Direction g\u00e9n\u00e9rale du patrimoine culturel, de l\u2019information, du divertissement et du sport de la R\u00e9gion autonome de Sardaigne<br \/>\n<\/strong><strong>Service du budget, des affaires juridiques et des syst\u00e8mes d\u2019information<br \/>\n<\/strong><strong>Patrimoine culturel, \u00e9dition, service d\u2019information<\/strong>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":17,"featured_media":9623,"parent":14022,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10388","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We are Mont&#039;e Prama - Mont&#039;e Prama<\/title>\n<meta name=\"description\" content=\"Social ed educational tour, storytelling digitali, eventi,\u00a0laboratori per le scuole e visitatori, pubblicazioni e video.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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