Mont’e Prama 2016-2019
The communication and marketing plan for The Mont’e Prama sculpture complex. Communication and promotion for the enhancement of cultural heritage – entrusted to the temporary joint venture of Poliste srl, as contractor, and Cles srl, Ojos design srl and Eccom Progetti srl as principals – was a strategic planning tool shared between the Autonomous Region of Sardinia, the Ministry of Cultural Heritage and Tourism and the Municipality of Cabras, for the enhancement of the heritage of Mont’e Prama.
The Plan, which was developed between 2017 and 2019, was designed as a unitary project to shine a spotlight on the Mont’e Prama complex.
In view of the need to develop a coordinated communication plan and manage the different sites involved, the museum designs under way and the many stakeholders and parties involved, the contracting regional authorities proposed a participatory process to outline a Communications Plan as a tool for coordination between parties and actions and a shared strategic planning tool for promoting the heritage of Mont’e Prama as a driver of local development and to raise its profile in Sardinia, Italy and worldwide.
The Communication Plan therefore included actions addressing promotion of the local area – participatory workshops and public debates (OST) with all stakeholders involved – traditional posters, booklets and the creation of this website, social accounts and digital narratives, all fully in line with the achievement of project targets.
A key initial step of the communication strategy was the design of a coordinated image, set out in the Brand user guide, to give the sculpture complex a distinct visual identity and the decision to rename the statues as the Heroes of Mont’e Prama, which was felt to be more correct from a scientific point of view than the commonly used “Giants of Mont’e Prama”.
Social and educational tours, digital storytelling, national and international events, workshops for schools and visitors, publications and videos have been created to help our visitors learn more about the history of the heroes of Mont’e Prama.
This content has not been translated because it relates to strictly local initiatives.